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The Century of the Self is an award winning television documentary film. It focuses on how Sigmund Freud, Anna Freud, and Edward Bernays influenced the way corporations and governments have analyzed,? dealt with, and controlled ?people.The Century of the Self contrasts whimsical film footage with an ominous narrative.? ?It describes the way our ideas about human nature have changed and how the development of psychology has allowed social institutions to use these ideas to exert more and more control over people.? ?This documentary focuses its attention on Sigmund Freud\'s family,? ?especially his daughter and nephew,? ?who exerted a surprising amount of influence on the way corporations and governments throughout the? ?20th century have thought about,? ?and dealt with,? ?people.At the end of the? ?19th century,? ?Freud had a remarkable insight into human behavior.? ?He believed that people were,? ?often,? ?unaware of what motivated them and didn\'t really know how they felt about things.? ?He called this part of the mind,? ?the part that people couldn\'t recognize,? ?the subconscious.? ?Being the cynic he was,? ?Freud decided that the unconscious was filled with irrational,? ?destructive,? ?emotions which posed a danger to society.? ?This was,? ?unsurprisingly,? ?a very unpopular point of view when Freud first wrote about it.? ?At the time,? ?people knew that they were,? ?actually,? ?divinely rational beings who were in complete control of themselves.

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